As online shopping becomes the unprecedented choice for consumers to have easy access to the global marketplace, the internet has rapidly become an attractive distribution channel for counterfeit goods, who find the low-risk online environment quite appealing.

Counterfeiters make replicas of strong brands (complete with trade marks) in order to mislead consumers into thinking that the products originate from the legitimate brand owner.

Counterfeit goods sold online cover the entire spectrum of goods, from watches and handbags to car parts, wine and medicines and more. Many unsuspecting buyers believe they are buying the genuine products because of how perfectly they have been packaged. These products endanger the health and safety of the buyers.

Let’s talk about to how mitigate the distribution and sales of fakes of your brand online.