Counterfeiting thrives because it also incentivizes the consumers with cheaper alternatives to the genuine. In order to complete the loop of brand protection and anti-counterfeiting, it’s important to deploy consumer education and orientation on the occurrence of infringement, what they should look out for and the downsides of purchasing counterfeit products.

Sensitizing the consumers through strategic communication planning and partnership with regulatory bodies has proven to be effective, as it creates consumer awareness, consciousness and ability to differentiate genuine products from the fakes, especially at the point-of-purchase.

We work closely with the marketing and sales department of companies in deploying consumer enlightenment initiatives.

Sometimes, these initiatives are integrated with ongoing sales campaigns or they can be executed as a stand-alone communication campaign.