This investigation helps businesses to gain insights into what their core current and potential competitors are up to, including but not limited to their Strategy, marketing activities, internal capabilities, intentions and future plans. The output of this investigation helps businesses to strategize better and mitigate unpleasant surprises from their competitors in the marketplace.

In this exercise, we probe and analyse the marketing activities of the competitors based upon the positions in the market and associated market strategy; analyze competitors’ current and future resources, competencies, assess their performances, key factors underlying their success and failure points, amongst others.

The scope of work depends entirely on the requirement of the client’s brief.